Spray a 9x3" cheesecake or springform pan with a non-stick baking spray. Set aside.
Remove the brioche from the refrigerator, punch down, pat into a rectangle on a lightly floured surface and roll into a 20x11 inch rectangle so the long horizontally in front of you to make rolling up easier.
Spread the filling evenly over the brioche within ½" of the edges. Roll up tightly from the 20"side and pinch the seam securely together. Roll and gently stretch it until it is 30" long. If it is very soft at this time, coil it up on a parchment line baking sheet and chill to firm up. Do not let it freeze.
Starting in the middle of the pan, coil the roll around towards the outer edge of the pan. Press it down to flatten and fill the pan.
Cover with a towel and let rise until doubled in bulk. Because everything is cold, this could take 4 to 4 ½ hours to rise. This step can be sped up by placing the covered coffee cake on a rimmed baking sheet and placing in the oven. Turn the oven on to 350°F for exactly 1 minute. Turn the oven off. Leave the light on in the oven and check back in about an hour. Make sure the oven is no hotter than about 85 to 90 degrees max. If it is, prop the door open with a wooden spoon. The coffee cake should be risen in about 2 hours or so.
Remove the cake from the oven and heat it to 375°F.
When the coffee cake is full risen, brush it with the beaten egg and distribute the almond paste crumbs evenly over the brioche.
Bake for 45 to 55 minutes until the top is browned. A tester is difficult here because the filling stays moist and clings to the tester. Truth to tell, I turned one into concrete before I figured it out. If the top begins to brown too quickly, tent it with foil.
Cool until barely warm and release the cake. Dust with powdered sugar to serve
Store covered at room temperature for up to 4 days. It can also be made and frozen, without the powdered sugar for several months well wrapped. Thaw completely at room temperature. Refresh by wrapping in foil, leaving a small hole in the top, for about 5 to 30 minutes.